Political campaigns are often won or lost based on awareness. Developing the right campaign to touch the local community regarding a very important political issue around a farmers ability to obtain lower cost capital was riddled with public misperception. The team at Anthology in Honolulu spent countless hours researching the communities perception of the ballet measure. The team created a campaign titled #Yes2LocalFood that quickly raised awareness within the community.
The campaign sponsored a number of community events, a twitter hashtag and a digital presence that touched the hearts of the local voters. Facing difficult odds, the campaign was a success with a 50.2 percent vote for “Yes”.