Whole Foods was looking to develop a Valentine’s Day campaign that would promote cooking dinner at home. Teaming up with Grip Design out of Chicago they created a campaign that was well thought-out and extremely effective. Developing exceptional in-store and online content along with a social media hashtag #valentiesathome produced exceptional results.
5.5% increase yr. over yr. in sales, 43k new customers, and stores in the midwest saw an increase in sales of over $1 million dollars. This is one campaign that stood out to our team as a job well done.
There is always something about a Valentine’s Day without the stress of worrying about extravagant dinner reservations or big plans that made this campaign hit home for so many. By elevating a special day with a delicious dinner at home not only brings Whole Foods into your love life, but we are sure helped develop a few lifelong customers.
Overall Creative Score 9.2