Taking a 4th generation brand rich with history like Sartori cheese and giving it new life to today’s consumer can often be a challenging task. To elevate this brand and provide consumers the immediate perception of a high-quality product The Great Society created multiple logo’s to represent the product it will sell. From a modern simple logo design to a crest that represents the rich history of the product The Great Society did a great job rebranding this product.
Sartori gave full liberty to The Great Society out of Portland, OR to not only redesign their logo and crest, but to also update their web site, marketing materials and advertising efforts. The brand which many of us don’t know is the cheese used at many high-end Italian restaurants now is ready to be sold direct to consumers. This is a major shift in the business and one that has seen tremendous growth since inception of the new brand.