When an American icon in any industry reintroduces themselves, you know heritage is going to be a focus. Indian Motorcycles America’s original motorcycle company is back and was looking to pick up where they left off 60 years old… building the best.
Indian turned to Colle + McVoy in Minneapolis to help reintroduce the iconic brand to motorcycle purists. Focusing on the tremendous history of Indian motorcycles, and how that history, knowledge, and know how helped shaped the new line up of motorcycles was the perfect starting point. The integrated campaign focused on reestablishing the brand and new product line-up across broadcast, print, digital and social as well as collateral and sales materials. Indian’s history and future was blended perfectly in this beautifully executed campaign.