Leveraging multiple social media platforms, and a drone – GE and Barbarian Group devise an exceptional advertising campaign promoting the breadth of amazing products they build. The 124-year-old manufacturer has made a hard push towards making their brand attractive to young aspiring millennials. Partnering with the great New York creative agency Barbarian Group, this social media and drone campaign titled #DroneWeek was a hit.
With over 20,000 live views on periscope, 2.6 million YouTube views and 48 million impressions its no surprise that they will continue to grow this campaign. The beautiful images and video from various GE manufacturing facilities put’s the audience in aw of the amazing products GE manufactures.